Conclusion
   - Distribution is ubiquitous and valuable.
 
   - Distribution comes at a cost.
 
   - Intelligent handling of these costs can reduce them.
 
   - It is important to be aware of the costs and the problem, as this
       explicit knowledge is part of handling the problems.
 
   - Personally, you can manage this distribution and become more effective.
   
 
   - An organisation can also effectively support distribution to become
       collectively more effective.