Crowd Sourcing
   - If you've got a lot of data that needs analysing, can you get
       a lot of people to help.
 
   - This is the idea of crowd sourcing.  You get a lot of people
       to help you analyse the data. 
 
   - Journalists get a lot of people to help them check facts.
 
   - Stackoverflow is an online community that gets a lot of people to
       help others with programming problems.
 
   - Astronmers get a lot of people to help look at telescope images.
 
   - The problem is that the average person doesn't know what to look
       for in a telescope image.
 
   - People's extraordinary pattern matching ability can be exploited
       by setting up "games" for them to, for example, find planets.
 
   - Companies with large data problems can also outsource the analysis.
 
   - This can be to other companies.
 
   - If the problem can be simplified and the data is not too sensitive,
       you can find people to analyse data or parts of data for relatively
       little expense.(Mechanical Turk)