Business and Competitive Intelligence
- Business intelligence refers to using systems to help run your
business (or organisation).
- Competitive intelligence refers to using systems for to gain
competitive advantage.
- The point here is not about a single system, but a method
of working more intelligently.
- Use data and data mining techniques to run your organisation
more effectively.
- The theory is that managers should be data driven.
- They need to look at a lot of data to make their decisions.
- Data mining technologies enable them to do those more effectively.
